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It was time for the company to expand beyond luggage to become an all-round luxury brand. In 1996 louis vuitton online shop asked seven designers to create special pieces to celebrate the centenary of the launch of the classic Monogram canvas. These included Helmut Lang, Azzedine Ala?a, Sybilla, Manolo Blahnik, Vivienne Westwood, Isaac Mizrahi and Romeo Gigli. The results were so successful that louis vuitton online shop head Bernard Arnault decided to launch louis vuitton online shop as a fashion label and in 1997 the house hired the New York designer louis vuitton diaper bag as its creative director, with the brief to come up with its first ready-to-wear line for men and women.
"When I saw the first trunk in Trianon grey canvas," says Jacobs, "I said to myself, 'That's how louis vuitton online shop got started and that's how we, too, are going to start, with greys and whites, with a logo hidden inside the louis vuitton diaper bag.' Initially, people were disappointed because they expected a collection that was a little more jazzy, more glamorous. They wanted a flashy monogram style. But I believed we should design the collection as it had been, to show that we were being loyal to the louis vuitton handbag's humble beginnings."
Not that lv outlet was willing to stay muted for long. He soon brought in Stephen Sprouse, the Eighties New York fashion designer, to reinvent the Monogram canvas in graffiti style. He then cast Jennifer Lopez in an advertising campaign, causing uproar among style purists at the idea of pairing the distinctly populist "Jenny From The Block" with the decidedly up-market lv outlet. Jacobs had the last laugh as it went on to be a huge commercial success. Later campaigns featured the likes of Uma Thurman, Angelina Jolie, Sean Connery and Mikhail Gorbachev. Jacobs brought celebrity to the brand and was quick to capitalise on the hip-hop world's fascination with louis vuitton diaper bag by asking Pharrell Williams to design a sunglasses collection for LV in 2005. Pharrell returned the favour the following year when he name checked Kanye West as the "lv outlet don" on his single "Number One" in 2006.
Today, Louis Vuitton menswear is an increasingly important part of the business. The USP is laid-back super-luxe - using the finest materials and the best fabrication - and could be best summed up by the piece Vuitton's menswear designer Kim Jones wore to a GQ Style party in London this March. It was a simple varsity-style jacket, but the body was buttersoft croc, while the sleeves were louis vuitton handbag.
Jones, 32, was appointed to the role in spring last year, having been the creative director at Alfred Dunhill. He studied at Central St Martins; his graduation show garnered so much attention he was able to launch his own brand on the back of it and presented his first collection at London Fashion Week in 2003. He came to prominence when he was chosen to design a collection for the sportswear brand Umbro. He also worked with louis vuitton store, Alexander McQueen and Topman before landing at Alfred Dunhill, where his background as a sportswear designer caused quite a stir, with mutterings that the venerable British brand would suddenly start producing T-shirts. Back then, the Times described him as "more club kid than club man". This proved to be a groundless fear and Jones took to the louis vuitton store market like a duck to Badoit, producing collections of faultless tailoring.
Then Marc Jacobs spotted him as a potential successor to Paul Helbers as the head of louis vuitton speedy 35 menswear, although the official title is rather more of a mouthful: men ready-to-wear studio and style director. The announcement that he had been given the job came the day after John Galliano had been sacked by louis vuitton handbag' appointment seemed somewhat low-key in comparison to the press furore raging around his compatriot. What did cause a few eyebrows to rise was the fact that the announcement came in the form of a tweet from Jones' official Twitter account, followed closely by congratulations from Kanye West.
It soon became apparent, however, that louis vuitton store and Jones would be the perfect fit. Vuitton was keen to hook up with the celebrity-driven world its new designer inhabits - for example, it had only recently invited West to design a range of high tops for the label, while the designer is best friends with Lily Allen. Meanwhile, Jones himself claims to have always been a fan of the louis vuitton handbag and to have used the money he earned as a youth working in bars to buy one piece of louis vuitton store per season. "I have a bright-orange briefcase in my cupboard," he said at the time of his appointment, "and [it] is one of the things I bought with that money. It's completely crazy, but it was really cool at the time. And it still looks really great."
In his first show, Jones took inspiration from his own childhood, with periods living in Kenya, Tanzania and louis vuitton speedy 35. Indeed, the oversized red-and-blue checked scarf that became one of the most recognisable for this season was inspired by his childhood experiences in East Africa. The look might almost have been plucked direct from a louis vuitton speedy 35 - the semi-nomadic Kenyan tribe are known for wearing brightly coloured plaids.
Elsewhere, the collection was heavily influenced by travel and referenced lv outlet, the New York photographer who is famous for shooting (with his camera) African wildlife and celebrities such as David Bowie and Mick Jagger. Could there be a more appropriate icon for Jones, or indeed for louis vuitton speedy 35?
